CENOMI

As part of its involvement, Cenomi will launch a suite of branded activations at the Esports World Cup designed to deepen engagement with Saudi Arabia’s young, connected population. This includes an Esports World Cup Gaming Experience at Nakheel Mall Riyadh, where EWC branding will be featured throughout the mall. The activation aligns with Cenomi’s broader strategy to lead the transformation of retail into an integrated entertainment and culture-driven experience. The company is already incorporating world-class entertainment infrastructure at flagship centers like Jawharat Jeddah, opening later this year and featuring dynamic zones for live performances, interactive installations, and tech-led consumer journeys.

Alison Rehill-Erguven, CEO, Cenomi Centers, said: “Cenomi Centers is thrilled to partner with the Esports World Cup 2025 – an event that reflects the energy, ambition and youth-centric culture driving the Saudi economy forward. This partnership demonstrates our commitment to bringing innovative, experiential retail to bold new heights. We look forward to working with the Esports World Cup Foundation to put on a world-class tournament.”