Hilton Named Official Hotel Partner for the Esports World Cup 2025

Riyadh, Saudi Arabia (July 9, 2025) – The Esports World Cup Foundation (EWCF) today announced a multi-year partnership with Hilton, naming the global hospitality company the official hotel partner of the Esports World Cup 2025, the world’s largest esports and gaming event, returning to Riyadh this summer.

As the official home of more than 2,000 professional esports players, Hilton will provide premium accommodation, purpose-built facilities, and dedicated spaces designed to support focus, recovery, and peak performance throughout the seven-week tournament. The partnership positions Hilton’s hotels as the preferred place to stay for a new generation of travellers - players, fans, and creators attending EWC 2025.

Select Hilton properties across Riyadh will be transformed for the occasion, with Esports World Cup-themed façades, digital signage, lobby screens, and co-branded activations immersing guests in the atmosphere of the tournament. From on-site gaming zones to EWC-branded hospitality areas and festival integrations, Hilton will bring the excitement of esports directly into the heart of the guest experience – creating a seamless link between game and stay.

“Partnering with Hilton allows us to offer a tournament experience that meets the highest global standards, not just in competition, but in how we treat our players,” said Mohammed Al Nimer, Chief Commercial Officer at the Esports World Cup Foundation. “From performance-ready environments and premium accommodations to tailored services that support rest, focus, and training, we’re delivering an elite athlete setup on par with the world’s top sporting events. Hilton’s operational excellence helps ensure our players can perform at their peak throughout the tournament.”

“We are thrilled to be part of this dynamic global event. At Hilton, we believe that it matters where you stay - and when players and fans stay with us, they can count on reliable and friendly service, a great night’s sleep, the convenience of digital key, and memorable dining experiences,” said Tanya Clifford, Vice President, Hilton Worldwide Sales, EMEA. “Through this new partnership with EWC, we look forward to welcoming guests to our hotels in Saudi Arabia, delivering unforgettable stays and our signature hospitality.”

In addition, Hilton Riyadh Hotel & Residences will host the Esports World Cup 2025 Opening Press Conference, bringing together media, partners, and industry stakeholders to kick off the tournament in the heart of the official player and partner venue.

Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup Festival will unite gaming and esports communities for a global celebration of gaming and esports culture. With esports tournaments, live music, retro arcades, anime cafes, cosplay, creator studios, and more, the EWC Festival will offer millions of fans exclusive experiences celebrating their love of the game.

The Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

Hilton operates 20 hotels in Saudi Arabia, including Hilton Riyadh Hotel & Residences, with plans to exceed 100 trading properties across the Kingdom in the coming years.

To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.

About The Esports World Cup

The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. The competition features a unique cross-game format that pits the world's top esports clubs against one another for the largest prize pool in esports history. Returning to Riyadh, Saudi Arabia, in the summer of 2025, the EWC will bring gaming and esports communities together again to crown the next Esports World Cup Club Champion. esportsworldcup.com.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,600 properties and nearly 1.3 million rooms, in 139 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 218 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Esports World Cup media contact:

Anna Rozwandowicz

Head of PR

a.rozwandowicz@worldcupfoundation.org

Esports World Cup media contact:

press@worldcupfoundation.org

Hilton media contact:

Maya Chacko

Maya.chacko@hilton.com