Esports World Cup Foundation and Barn’s Coffee Renew Partnership for EWC 2025
Jun 15, 2025.
The two-year partnership will see the return of the National Coffee Pioneer as Exclusive Coffee Partner to fuel players and fans at the World’s Largest Esports Event
Riyadh, Saudi Arabia (June 15 2025) - The Esports World Cup Foundation (EWCF) today announced the return of Barn’s Coffee as the official coffee brand of the Esports World Cup 2025, set to take place this summer in Riyadh, Saudi Arabia. Following a successful collaboration at last year's inaugural event, Barn’s Coffee and EWCF have extended their partnership through 2026, once again fueling the global gaming and esports community with its winning blends of energy and flavour throughout the world’s biggest esports event.
With a footprint of over 800 locations across Saudi Arabia, Bahrain and Egypt, and expansion plans across MENA, Europe, and Asia, Barn’s is bringing its unique coffee experience to the global gaming and esports stage. The EWC community on site will enjoy premium traditional coffee blends, Turkish mixes, and a wide range of iced beverages at the Barn’s locations throughout Riyadh Boulevard, alongside immersive on-site activations, offering authentic Saudi hospitality infused with esports energy.
At the inaugural EWC last year, fans explored Barn’s variety of flavours and got hands on PlayStation VR2 games at the Barns Booth, a dedicated hub inside the Team Falcons Hall with additional pop-up locations across the EWC venues. The debut of a coffee-making robot, designed to serve consistently high-quality beverages, became a fan-favourite feature and will be returning this year with enhanced capabilities and cutting-edge innovations.
“As the Esports World Cup continues to grow as a global platform, we remain deeply committed to supporting our home-grown community and celebrating the region’s young generation, who are among the most passionate gamers in the world,” said Mohammed Al Nimer, Chief Commercial Officer at Esports World Cup Foundation. “Barn’s has built a genuine connection to esports fans and players across Saudi Arabia and the wider MENA region. Their return to EWC 2025 reflects not only how the event continues growing globally, but also becoming a bigger part of culture here at home.”
“At Barn’s, we see the Esports World Cup as a unique platform to connect with the next generation,” added Mohamed Al Zain, CEO of Barn’s Coffee. “This partnership allows us to meet young audiences where they are digitally engaged, culturally curious, and globally minded. By crafting unforgettable coffee moments at EWC, we continue our journey to bring Barn’s to new communities around the world, while sharing the taste of Barn’s story, and the spirit of Saudi Arabia, in every cup.”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2,000 elite players, and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay, and more, drawing millions of fans online and in person.
To learn more about EWC, visit esportsworldcup.com and follow Esports World Cup Foundation on LinkedIn.
About The Esports World Cup
The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. The competition features a unique cross-game format that pits the world's top esports clubs against one another for the largest prize pool in esports history. Returning to Riyadh, Saudi Arabia, in the summer of 2025, the EWC will bring gaming and esports communities together again to crown the next Esports World Cup Club Champion. esportsworldcup.com
About Barn's Coffee
Barn’s is the first contemporary yet fully home-grown specialty coffee brand founded in 1992 by Al Amjaad Group. Operating more than 800 stores, including more than 200180+ company-owned drive-thru outlets and walk-in-coffee houses with 600-plus franchised operations. Barns is headquartered in Jeddah and operates in 82 cities across the Kingdom and MENA region. The company’s expansion programs include opening 1,000 branches by 2030, locally and abroad.
You can find more information about Barn's on their website https://Barn's.com.sa/en. For the latest updates, follow Barn’s on X and Instagram.
Esports World Cup media contact:
Anna Rozwandowicz
Head of PR
a.rozwandowicz@worldcupfoundation.org
Esports World Cup media contact:
The Story Mob
Barn’s media contact:
PublicRelations@barns.com.sa
