Jameel Motorsport

Jameel Motorsport is part of Abdul Latif Jameel Motors, the authorized distributor for Toyota in Saudi Arabia since 1955 and Lexus since 1989. It has been translating Abdul Latif Jameel Motors’ motorsport legacy, beginning in 1997 into impactful initiatives such as the Saudi Toyota Championship. Jameel Motorsport plays a pivotal role in shaping the future of motorsport both within the Kingdom and on a global scale and committed to nurturing emerging talents across racing, esports, and gaming, reflecting our core belief: Compete to Succeed.

As a founding partner of the Esports World Cup (EWC), Jameel Motorsport is proud to fuel the gaming scene by nurturing emerging talent, supporting high-profile events, and empowering women’s participation. Our role at EWC goes beyond sponsorship, it’s about creating moments where esports and motorsports collide.

Through experiences like the Treeless Map, the Playable Takeover, and a range of on ground and digital activations, Jameel Motorsport remains dedicated to redefining the esports experience and engaging with fans in innovative and meaningful ways.